If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Company

Customers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews stay without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There is no other way around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a company's reputation does not impact just the clients. Potential employees also look at scores and read reviews.

Source: Deloitte

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Choose To Learn About A Business Through Posts And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review

More than a 35% would submit a review to notify others about their consumer experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal