Google Represents 57.5% Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

89% Of Customers Browse A Companies Replies To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

83% Of All Younger Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews go on without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone