Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually use them.

Although we now know why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a medical professional.

Young people (age 18-35) are even more inclined to hire an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To show the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to focus on clients' recommendations online.

Source: Statuslabs

If A Company Deals With Issues Rapidly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how the business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal