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Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read much more reviews to get an idea of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Certainly Leave A Review
More than a 35% would post a review to inform others about their consumer experience and 24% would likely direct their review to the company itself.
Over a 26% would be willing to give a review to help other individuals with their decision making process.
Source: Podium
United States Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of possible consumers won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a site can only go so far.
Source: Review Trackers
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Because the large majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Many Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have excellent and awesome rankings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
89% Of Clients Want To Read Reviews On Their Mobile Devices
Be it via an app or a mobile browser, customers prefer to read reviews on their mobile devices.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo