More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as advice from family and friends.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential customers are searching for. Practically a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

If A Company Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business

Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday