The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your customers establishes trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the potential consumers are trying to find. Almost a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Most Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

United States Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

89% Of Buyers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, most people prefer to read reviews on their mobile phones.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually use them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal