49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of customers' suggestions online.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would leave a review to notify others about their client experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers check out Yelp monthly. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and outstanding scores. Just 5% of companies have a rating below three stars.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista