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91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as recommendations from family and friends.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
74% Of Local Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we learnt that a company requires to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when customers have to choose a solution provider.
Source: DemandGenReport
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
The Majority Of Shoppers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews remain without a response. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a physician or a lawyer.
Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista