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73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective clients are looking for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation does not affect just the clients. Prospective team members likewise take a look at scores and take a look at reviews.
Source: Deloitte
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take note of consumers' recommendations online.
Source: Statuslabs
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
89% Of Consumers Want To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their cell phones.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as guidance from family and friends.
Source: Brightlocal
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have a massive effect on their decision when customers have to choose a solution provider.
Source: DemandGenReport
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Normally, 142 million consumers check out Yelp every month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone