61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall two thirds of businesses have excellent and exceptional scores. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews stay without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

89% Of Clients Prefer To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, most people prefer to read reviews on their cell phones.

Source: Statista

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Most Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If They Were Asked, 77% Of Customers Would Most Likely Leave A Review

More than a 35% would do it to educate others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista