83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads select to pay attention to clients' suggestions online.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Customers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your customers develops trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score really helps your overall score.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews stay without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of possible consumers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

Since They Desire To Acquire A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Visit Review Websites.

Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would post a review to inform others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters