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Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your clients develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you may expect, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
89% Of Buyers Like To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, people today prefer to read reviews on their mobile devices.
Source: Statista
89% Of Consumers Review A Companies Replies To Reviews
Not only do the majority of clients check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.
Young people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's buyers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Given that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies really use them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra