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Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
77% Of Customers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'really often'.
Source: Trust You
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and score data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
No matter how captivating your marketing is, you still need consumer reviews. There's no way around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the prospective customers are searching for. Practically a third of customers say composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are a lot more likely to work with an expert based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
89% Of Customers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, customers choose to read reviews on their mobile phones.
Source: Statista