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88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Google Represents 57.5% Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read client reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
USA Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All
According to customer review stats, a whopping 19 percent of customers constantly rely on online reviews and never a buy without checking out reviews first.
Source: Statista
The Typical Review Length Has Actually Become 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews stay without a response. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a legal representative.
Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.
Although we now know why client reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
Many Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center