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64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to customer review data, a massive 19 percent of consumers always trust online reviews and never a purchase without reading reviews first.
Source: Statista
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an indisputable effect on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
77% Of Customers Would Submit A Review If They Were Asked
More than a 35% would post a review to advise others about their customer encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to submit a review to assist other individuals with their choice making process.
Source: Podium
89% Of Consumers Review A Companies Replies To Reviews
Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Because the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Over Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating
This stat is among numerous that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your customers delighted is more vital than ever.
57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
11 percent looked only for services with an ideal five star rating.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
70% Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs