61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically 2 out of 3 companies have good and awesome scores. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

The Average Review Length Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing decisions.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine