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Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall rating.
According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews remain without a response. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
More Than Half Of Consumers Aged 25-34 Posted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings stats, we found out that a business needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
If A Business Deals With Issues Rapidly And Effectively, 95% Of Disappointed Clients Will Return To A Company
Consumers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Customers Might Spend 31% More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The better other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or an attorney.
Young people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal