64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users describe your product and services, the more cash you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take note of consumers' suggestions online.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings stats, we learnt that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our buying preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to rely on a local business.

Source: RevLocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews stay without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

If A Business Takes Care Of Problems Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business

Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

83% Of All Younger People Were Invited To Give A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone