More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation does not impact just the consumers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

United States Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly usually succeed, review sites help make sure of that.

Source: Statuslabs

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews go on without a reaction. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74% Of Regional Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings stats, we found out that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone