USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation does not impact simply the customers. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they realize the massive impact user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your clients builds their trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp each month. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone