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72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how enticing your marketing is, you still need customer reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the vast majority of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.
Source: Review Trackers
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
89% Of Clients Choose To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile devices.
Source: Statista
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Typically, 142 million consumers go to Yelp monthly. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
15% Of Visitors Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential consumers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation does not impact just the customers. Prospective team members likewise look at scores and read reviews.
Source: Deloitte
82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Services And Products.
Review websites are locations that people go to get the facts about a business, service or item . Users come since they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated material has an unassailable impact on customers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
74% Of Local Companies Have At Least One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings data, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Just 6% Of Customers Don't Trust Client Reviews At All
According to consumer review stats, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista