61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of businesses have exceptional and good ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

89% Of Customers Read A Businesses Responses To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When customers need to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the huge bulk of consumers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation doesn't impact just the consumers. Potential team members also look at rankings and take a look at reviews.

Source: Deloitte

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp every month. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers well normally flourish, review sites help make certain of that.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc