Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients honorably normally prosper, review websites help ensure of that.

Source: Statuslabs

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

89% Of Individuals Like To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

Only 6% Of Customers Don't Rely On Client Reviews At All

According to consumer review statistics, a massive 19 percent of customers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of companies have great and awesome ratings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get an idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Since the huge bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal