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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a physician.
Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider
When consumers need to select a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as advice from loved ones.
Source: Brightlocal
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.
Although we now know why client reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social media reviews data, Facebook affects more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management statistics suggest a business's reputation does not impact simply the customers. Prospective team members likewise take a look at ratings and take a look at reviews.
Source: Deloitte
If A Business Handles Issues Quickly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business
Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday