70 Percent Of Customers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

Software Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Takes Care Of Issues Quickly And Efficiently

Clients do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score actually helps your overall rating.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

The Majority Of People Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and great ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

83% Of All Young People Were Invited To Submit A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

82% Of Consumers Check Out Review Sites Since They Wish To Buy An Item Or A Service And Want To Get The Truth About Business Products And Services.

Users come since they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they understand the enormous impact user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone