54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Over Half Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Individuals Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, most people choose to read reviews on their cell phones.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

If A Business Makes An Effort To Resolve Issues Quickly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really often'.

Source: Trust You

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal