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49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and score data show people value the opinion of peers more than any other material.
Source: Collective Bias
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a medical professional or a lawyer.
Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Clients Could Invest 31% More With A Business That Has Great Reviews
Take notice of this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
98% Of Yelp's Visitors Bought From A Business They Discovered On The Site
Normally, 142 million customers go to Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal