91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as guidance from family and friends.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of companies have good and outstanding scores. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the huge bulk of customers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews go on without a reply. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact just the customers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

89% Of Clients Want To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, consumers prefer to read reviews on their smart phones.

Source: Statista

89% Of Customers Read A Companies Reactions To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Prefer To Discover A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a website can only presume when it concerns trust.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz