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15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of possible customers won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
No matter how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
30% Of Consumers Feel Positive About A Company Which Answers Online Reviews
Communicating with your customers creates trust. Even something as simple as responding to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are more willing to invest more cash with a business.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review stats place clients' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as recommendations from loved ones.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to focus on customers' suggestions online.
Source: Statuslabs