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A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
89% Of Clients Read A Companies Replies To Reviews
Not only do many individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews normally bring the exact same weight as advice from loved ones.
Source: Brightlocal
53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews stay without a reply. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
Reviews Shared On Twitter Can Increase Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Typically two thirds of companies have outstanding and great rankings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
Consumers Might Invest 31% More With A Business That Has Terrific Reviews
Take note of this statistic. The better other users describe your product or service, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.
Source: Fan and Fuel