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Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Just 6 Percent Of Customers Do Not Trust Client Reviews At All
According to customer review statistics, a whopping 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
70 Percent Of Consumers Choose To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Client reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
86% Of Consumers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a good experience.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
American Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.
Source: Statista
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Communicating with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are happy to spend more money with a business.
Source: Statuslabs