88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation does not affect just the customers. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

89% Of Consumers Prefer To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, most people prefer to read reviews on their mobile phones.

Source: Statista

Reviews Published On Twitter Can Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Only 6 Percent Of Customers Do Not Trust Client Reviews At All

According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

70% Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Over Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall score.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista