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Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics show a company's reputation doesn't impact simply the clients. Potential team members likewise take a look at ratings and take a look at reviews.
Source: Deloitte
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers visit Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a physician or a legal representative.
Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When customers need to select a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal