Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

70 Percent Of Customers Prefer To Discover A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the clients. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If A Business Manages To Fix Issues Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business

Customers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone