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Many Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating actually helps your overall score.
According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Overall two thirds of companies have good and awesome ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of possible customers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Given that the vast bulk of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their phones.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now know why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat customers honorably generally flourish, review websites help make sure of that.
Source: Statuslabs