Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'very influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

83% Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not affect simply the customers. Prospective team members also take a look at ratings and take a look at reviews.

Source: Deloitte

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have outstanding and good ratings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our buying preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the value of online ratings. Now that news of client fulfillment travels this quick, keeping your customers happy is more crucial than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star ranking.

Source: Brightlocal

The Average Review Word Count Has Become 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

89% Of Buyers Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal