77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the huge majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews remain without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as recommendations from family and friends.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Posted On Twitter Can Improve Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat clients honorably generally flourish, review websites help make certain of that.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those invited, 80% of customers did submit a review. In general, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal