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Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
The Majority Of Consumers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Google Represents 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Generally, 142 million customers go to Yelp each month. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and ranking data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
Consumers Might Invest 31% More With A Business That Has Fantastic Reviews
Take notice of this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
If They Were Asked, 77% Of Customers Would Probably Submit A Review
More than a 35% would leave a review to advise others about their consumer experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'very influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks