The Average Review Length Has Actually Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as recommendations from family and friends.

Source: Brightlocal

Just 6% Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When customers have to choose a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the huge bulk of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible customers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

89% Of Shoppers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, consumers choose to read reviews on their smart phones.

Source: Statista

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat customers well typically flourish, review websites help make certain of that.

Source: Statuslabs