Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as recommendations from friends and family.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review stats, a massive 19 percent of consumers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are much more likely to employ a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the large bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your consumers establishes trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of businesses have outstanding and awesome ratings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

The Majority Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would do it to advise others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require client reviews. There is no skirting around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers