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52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as recommendations from loved ones.
Source: Brightlocal
The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the potential customers are searching for. Practically a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
United States Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
89% Of Customers Review A Companies Replies To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a physician.
Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Normally, 142 million consumers go to Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias