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Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our buying preferences.
According to social media reviews data, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really make use of them.
Although we now understand why customer reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores data, we discovered that a business requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats show the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would leave a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium