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More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as advice from friends and family.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
89% Of Shoppers Choose To Read Reviews Using Their Smartphones
Be it via an app or a mobile internet browser, clients prefer to read reviews on their mobile phones.
Source: Statista
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Considering that the huge majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal