70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Almost a third of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have exceptional and great scores. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not affect simply the clients. Prospective team members also look at scores and read reviews.

Source: Deloitte

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of All Younger Consumers Were Asked To Give A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal