60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

USA Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers well usually succeed, review websites help make certain of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices

Be it via an app or a mobile internet browser, clients prefer to read reviews on their cell phones.

Source: Statista

Many Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center