Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the vast bulk of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

95% Of Unsatisfied Consumers Will Return To A Company If A Business Manages To Resolve Issues Rapidly And Efficiently

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

USA Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential customers will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When consumers need to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel