Customers Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The better other users describe your services or product, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation does not affect simply the clients. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score

This stat is one of many that illustrate the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your customers happy is more important than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have good and awesome ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

73% Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are looking for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a site can just presume when it comes to trust.

Source: Review Trackers

77% Of Customers Would Likely Post A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

95% Of Disappointed Consumers Will Return To A Business If A Business Takes Care Of Problems Quickly And Efficiently

Customers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone