One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

89% Of Consumers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, most people choose to read reviews on their phones.

Source: Statista

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online scores stats, we learnt that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Clients Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users explain your service or product, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

Over Half Of Clients Aged 25-34 Published Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz