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Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
83% Of All Younger Customers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Customers Review A Companies Reactions To Reviews
Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and ranking data show people value the opinion of peers more than any other material.
Source: Collective Bias
The Majority Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone