Only 6 Percent Of Customers Don't Rely On Client Reviews At All

According to client review statistics, a massive 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of consumers' recommendations online.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no other way around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are looking for. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would post a review to notify others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

15 Percent Of Clients Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Many Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs